YAYA which was founded in 1992 in the Netherlands is a brand with a passion for trading and creating a positive atmosphere, and a good dose of humour. Travelling around the globe, experiencing and collecting little treasures are what inspires YAYA to create their collections. Love, laughter and lots of strong coffee are what this company runs on. What they offer is a mix of authentic items. Both feminine and edgy or nonchalant, casual with a feminine twist. Their items are the foundation for every woman’s wardrobe.

East or west, home is best. YAYA is not a person, it’s not an age, it’s not just a great coat. It’s a way of living. And though we like to travel YAYA believe that there is no place like home. This is why they believe in combining clothes with lifestyle products. Their products are a range of vintage & industrial, with a hint of beach life. Free-spirited fun & charming cheerfulness. Their shops are our homes.